Models of Identity LAB, is a design showcase led by designer David Echeverri. From small start-ups to top players, we are excited to propel digital product initiatives and leverage your web application projects, multimedia content and digital properties. We create the toolkit you need to stand strong in your niche or industry.
Strategic multimedia projects maximizing user engagement, conversions and visibility over the internet, providing solutions in UX, UI, website planning, application interface design, digital marketing media, multimedia content creation and online video production.
User centred design is a development method that guarantees your product, software or web site will be easy to use. The logistics of a high converting, user centered design strategy define each step in your agile workflow. User centred design is the only design methodology that puts users at the heart of the design process. It is therefore ideally suited to developing products or web sites that must be simple and straightforward to use.
User experience design defines how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction.
A multimedia system is the use of more than one kind of media to deliver content and functionality. Web sites and applications can involve multimedia components. As well as different media items, a multimedia rich application will normally involve enhanced user interaction. Multimedia items include video, audio, animation, text and programming.
Innovative solutions for the most complex marketing problems and use a highly creative approach to marketing and advertising that will get measurable results. We can help ensure your business prospects respond to your organization’s identity positively.
Creating powerful, meaningful and engaging copy that triggers behaviours in consumers. An ideal content strategy is a confluence of content creation, deployment and content marketing techniques and is ultimately aimed at enhancing the user experience in all possible ways.
Knowing about what should never change and what should be open for exploration.
Placing the user in the lead position of your web projects and services.
Educating, engaging and exciting your audience about your projects, company and solutions.
Evolving to fulfill new requirements taking advantage of new technologies as appropriate.
New design approaches and tools with the aim to improve user – product interaction.
Design focused on business performance and implemented across the information lifecycle.
Engagement and retention based in practices that keep users focused in your content.
Making sure your design reaches viewers and your story lives in multiple formats and places.
Main beneficiaries of our knowledge and solutions
Creation of functional web prototypes, page flows, use cases, personas, mockups, interfaces, web components, web content, graphics
Digital product strategy, Email marketing, video marketing, creative ads, corporate design, social media design, youtube, analytics, SEO, SEM
Production of e-learning solutions, tutorials, explainers, presentation design, courseware, podcasts, screencasts
Design of game assets, interactive video, trailers, motion design, graphics, 2d animation