Models of Identity LAB aims to blend innovative design and practical function to life. David Echeverri brings a unique blend of web design, front end development, visual design, and multimedia to create engaging graphical user interfaces.
Web product focused, results oriented, user centered driven design for today's Internet consumer. From complex UX strategies to eye pleasing user interface design, each challenge and goal is carefully catered to provide immediate results.
Strategic UX projects maximizing user engagement, conversions and visibility over the Internet. Taking care of every detail, looking after every step of the design process, and working with agility to achieve your end goals.
User centered design is the only design methodology that puts users at the heart of the design process. Design is not about looking for an application of technology, but to design technology around the user needs.
Disclaimer: Corporations, trademarks and third party design projects referenced on this portfolio belong to their respective owners and are not direct property of Models of Identity Systems Inc, except those projects and references that have been created as internal initiatives, internal testable prototypes, design concepts, proposals and ventures of Models of Identity Systems Inc. All these projects are shown for demonstration purposes and sampling and only reflect the public aspect of the project. No process documents, intellectual property documents or project scope documents belonging to third party corporations are included in this portfolio. If your brand, corporation or personal business is affected by the referencing of these samples under this website (www.modelsofidentoty.com) Please contact us (778.773.1644 or firstname.lastname@example.org) to make arrangements and unlink these project samples from public view.
User experience design defines how a person feels when interfacing with a system. The system could be a website, a mobile app, web applications or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction.
A multimedia system is the use of more than one kind of media to deliver content and functionality. Web sites and applications can involve multimedia components. As well as different media items, a multimedia rich application will normally involve enhanced user interaction. Multimedia items include video, audio, animation, text and programming.
A highly creative and effective approach to design that will get measurable results. You can be sure that your business prospects respond to your organization’s identity positively.
Creating powerful, meaningful and engaging content that triggers behaviors in consumers. An ideal content strategy is a confluence of content creation, deployment and content marketing techniques and is ultimately aimed at enhancing the user experience in all possible ways.
Knowing about what should never change and what should be open for exploration.
Placing the user in the lead position of your web projects and services.
Educating, engaging and exciting your audience about your projects, company and solutions.
Evolving to fulfill new requirements taking advantage of new technologies as appropriate.
New design approaches and tools with the aim to improve user – product interaction.
Design focused on business performance and implemented across the information lifecycle.
Engagement and retention based in practices that keep users focused in your content.
Making sure your design reaches viewers and your story lives in multiple formats and places.
The best FIT
Creation of functional web prototypes, page flows, use cases, personas, mockups, interfaces, web components, web content and graphics.
Digital product strategy, Email marketing, video marketing, creative ads, corporate design, social media design, Youtube, analytics, SEO and SEM.
Production of e-learning solutions, tutorials, explainers, presentation design, courseware, podcasts and screencasts.
Design of game assets, interactive video, trailers, motion design, graphics and 2d animation.